Read the article, “The Walt Disney Company: A Corporate Strategy Analysis” (attached) Evaluate the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the Walt Disney company.
- Conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization.
- Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will become part of your final paper).
Your paper must include an introduction, a well-developed body, and a proper conclusion. Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.
The paper:
- Must be five to six double-spaced pages in length (not including title and references pages)
- In text citations must include page number as appropriate
- Must use at least three scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
Required source (class text) and additional material found on web attached.
SWOT analysis of media markets: https://smallbusiness.chron.com/swot-analysis-media-industries-69805.html
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