Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
· Market needs
· Market growth
· A brief SWOT Analysis
· Potential competition
· Product offering and product definition
· Product identification
· Justification for your choice of product
· A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.