An entrepreneur is someone who decides to either create a new product or an improved product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.
Watch the following video that introduces the role of social media marketing: What is Social Media Marketing?
As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new products and services.
Using what you have learned, use the following questions to guide your response:
- Which 2 social media platforms are going to provide the most exposure for your brand and why?
- Which social media platform will not be appropriate for your brand and why?
- What is 1 way you can optimize your product description?
Answer
Creating a marketing mix can be daunting when it comes to today’s marketplace. With the advent of social media, marketers have to think about where they need to be, and how they go about doing so. Read on for more information on this topic.
- The two social media platforms that will provide the most exposure for my brand are Instagram and Pinterest. Instagram is a visual platform that allows for the showcasing of food products, and it has a large user base. Pinterest is also a visual platform and is a popular platform for food bloggers and food enthusiasts. These two platforms will be effective in showcasing my brand’s snack mix and reaching potential customers.
- The social media platform that will not be appropriate for my brand is LinkedIn. LinkedIn is a professional networking platform and is not focused on food or product promotion. My brand’s snack mix is not a professional product and would not be a good fit for the LinkedIn audience.
- One way to optimize my product description on social media is to use clear, high-quality images of the snack mix, include relevant keywords and hashtags, and include information about the unique ingredients and flavors of the snack mix. This will help potential customers find and engage with my brand on social media.
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